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2 campanii romanesti intre finalistii MIXX Awards Europe

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Campaniile “Drive in Romania” pentru Opel Antara derulata de Carat si “The Risk Test” pentru Groupama derulata de The Geeks, se numara printre finalistii IAB MIXX Awards Europe 2013.

In acest an, in concurs s-au inscris un numar record de campanii – 234 – din intreaga Europa, din care juriul a selectat 3 campanii pentru fiecare categorie. Castigatorii fiecarei categorii vor fi anuntati la Gala de Premiere ce va avea loc pe 23 Mai la Barcelona, in cadrul congresului Interact (www.interactcongress.eu).

Cele 2 campanii romanesti sunt printre finalistii categoriilor Lead Generation – unde Carat concureaza cu 2 agentii din Belgia si Turcia – si Experimental & Innovative Campaigns – unde The Geeks concureaza cu Rusia si Letonia.

Lista completa a finalistilor pentru tate categoriile este:

Brand Awareness and Positioning

  • TBWA Brussels – The birth of the bpack – Belgium
  • Tribal DDB Istanbul – Magnum Kıvanç ile Haz Peşinde – Turkey
  • Wieden + Kennedy – The Legendary Making of the Date – The Netherlands

Direct Response

  • Buzzman – The power of imagination – France
  • Ontarget – Aygaz Conversion & Maintenance – Turkey
  • Volontaire – Curators of Sweden – Sweden

Lead Generation

  • Carat – Opel Antara Drive in Romania – Romania
  • These days – Champion of the Fans – Belgium
  • V for Virals – Liseler Mesleğiyle Yarışıyor – Turkey

Best Brand/Product Launch

  • Duval Guillaume Modem – Push to add drama – Belgium
  • Hoshva PR – Watsons Club + on Facebook: first social CRM in Ukraine – Ukraine
  • Wieden + Kennedy – My Time is Now – United Kingdom

Experimental & Innovative Campaign

  • BBDO Russia Group – Car vs Piano – Russia
  • DDB Latvia – SSE Riga Alumni donation campaign – Latvia
  • The Geeks – The Risk Test – Romania

Cross-Media Integration

  • Codemedia – Show Your Sports Trick – Poland
  • Submarine – De Alzheimer Experience – The Netherlands
  • Wanda Digital – Ruffles Max Machine – Turkey

Mobile Platform or App

  • AKQA – Nike+ The British 10K – United Kingdom
  • AKQA – World’s cheapest taxi rank – United Kingdom
  • Ogilvy Spain/OgilvyOne – Take them to school – Spain

Selligent Award

  • Emakina Direct – Samsung World – Belgium, The Netherlands, Luxembourg
  • Stepstone – 100 days recruitment – Europe
  • WAZ – The WAZ Aboshop – Germany
  • Tagora – Home improvement loans – France
  • ZOrganize – Extra Loyalty Card – The Netherlands & Belgium
  • NH Hotels – NH World Loyalty Program – Global

Video-urile pentru toti nominalizatii sunt disponibile aici: http://www.mixxawardseurope.eu/

Juriul MIXX Awards Europe este compus din: Marc Bresseel, President, Client and Services la G14 Mediabrands, Presedintele Juriului; Alain Heureux, IAB Europe; Thierry Téchy, Chief Strategy Officer la Selligent; Marcel.li Zuazua, Owner, Herraiz Soto & Co si Borge Sandengen, Managing Director at Mediafront.

Alain Heureux, reprezentantul IAB Europe in juriu, a declarat: “Editia din acest an a MIXX Awards Europe este de departea cea mai de success de pana acum, cu  234 de campanii provenind din 24 de tari Europene. Numarul impresionant de inscrieri demonstreaza valoarea si rolul acestui concurs derulat la nivel European: acela de a furniza industriei un punct de centralizare a celor mai creative si eficiente campanii din toate partile Europei si de a le putea da ca exemplu pe mai departe. In plus, toate inscrierile vor fi incluse in Digital Advertising Yearbook (www.digitaladvertisingeurope.com)! Fiti alaturi de noi in demersul de a demonstra valoarea creativitatii Europene in fata industriei digitale mondiale.”

Va remintim celor interesati ca pentru participarea la MIXX Awards si la Interact, membrii IAB Romania beneficiaza de 30% discount la taxa de participare.

Pentru mai multe informatii va rugam contactati:

Elien Bernburg, Project Manager MIXX Awards Europe, mixx.awards@iabeurope.eu

Bénédicte Blondel, Communications Manager, communications@iabeurope.eu

 MIXX Awards Europe (Marketing and Interactive Excellence Awards Europe 2013) recompenseaza cele mai bune campanii interactive din Europa, beneficiind de inscrieri venind exclusive dintre campaniile castigatoare ale unui concurs national.

Categoriile in anul 2013 sunt:

1. Brand Awareness and Positioning
2. Direct Response
3. Lead Generation
4. Best Branch/Product Launch
5. Experimental and Innovative campaign
6. Cross-Media Integration
7. Best Mobile Platform or App
8. Selligent Award

Site-ul oficial: http://www.mixxawardseurope.eu/

Premiile MIXX Europe sunt organizate cu sprijinul Selligent, RECMA and Duval Guillaume Modem: http://www.interactcongress.eu/sponsorship/157/MIXX-Awards-Partners.html