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Castigatorii premiilor IAB MIXX Awards 2012

mixx awards

The Geeks, McCann Erickson, iLeo, CARAT si Kinecto sunt agentiile castigatoare la prima editie IAB MIXX Awards, decernate in aceasta seara, la Silver Church Club. Cele mai multe premii au revenit The Geeks, care a plecat acasa cu 4 trofee: 2 pentru Groupama – The risk Test– client Groupama Asigurari („Experimental & Innovative campaign” si „Best Digital MIXX”), 1 pentru Doncafe – Horoscope Over a Cup of Coffee – client: Strauss Romania – Doncafe („Best Social Media App”) si 1 pentru Pilot Frixion – Back to school –client: Dacris/Pilot Frixion („Rich Media Display”).

Cate doua premii au cucerit in aceasta seara iLeo si McCann Erickson.

iLeo a devenit castigatoare la „Best Brand/ Product Launch” cu campania „Nefiltrat vs Fresh”, client Bergenbier si la „Mobile App” cu „Rediscover Romania”, client OMV Petrom.

McCann Erickson a reusit sa cucereasca 2 premii pentru campania „Romanians Are Smart”, client Rom, la categoriile „Cross Media Integration” si „Branded Content, blogging Campaigns & PR campaigns”, alaturi de Standout.

Lista castigatorilor este completata de Kinecto, castigatoare la „Brand Awareness & Positioning” pentru campania „Tuborg Party Manager”, client Tuborg si CARAT, care s-a impus la „Direct Response & Lead Generation” cu „Opel Antara – Drive in Romania”, client Opel Romania & Nokia Romania.

La categoria „Best Digital MIXX” cele mai bune 3 campanii ale anului s-au detasat:  Groupama – The risk Test – The geeks – client Groupama Asigurari cu cele mai multe puncte obtinute in urma jurizarii,  urmata indeaproape de Romanians are smart – BV McCann Erickson – client: ROM si Tuborg Party Manager – Kinecto – client: Tuborg

In cursa s-au aflat 65 de campanii online valide, inscrise de 21 de companii participante (in principal agentii digitale si de media, publisheri, advertiseri) si au fost 30 de finalisti, 3 in fiecare categorie. Lista completa o puteti consulta pe site-ul IAB Romania.

Dintre cele 10 sectiuni, cea mai mare concurenta a fost la categoria de “Brand Awareness & Positioning” (cu 15 campanii inscrise), urmata de “Experimental & innovative” (9 inscrieri), “Cross-Media” (9), “Branded Content, Blogging & PR Campaigns” (8) si “Best Social Media App” (8 inscrieri).

Campaniile acopera zonele de FMCG, Telecom, Auto, Servicii financiare, Showuri TV, Filme si Alte manifestari culturale, Tehnologie & Gadgeturi, Industrie, Bauturi si Cosmetice.

PwC Romania, in calitate de observator, fara drept de vot, a asistat procesul de jurizare in vederea desemnarii castigatorilor.

Juriul primei editii IAB MIXX Awards a fost format din: Presedinte, David Doty – Executive Vice President & CMO of Interactive Advertising Bureau US, respectiv membri alesi de IAB Romania: Alex Visa – Managing Partner Hyperactive,  Stefan Iordache – COO Leo Burnett, Bogdana Butnar – Business Development, Head of Telco/eCommerce Google Romania, Orlando Nicoara – General Manager Mediafax Group, Radu Ionescu – Founder and Art Director Kinecto, Alin Zainescu – Business Development Manager la TradeAds Interactive, Oana Iliescu – Online Proposition and Web Development Manager Romtelecom,  Radu Apostolescu – Founder eMag si Cristian Petriceanu – Presedinte IAB Romania.

Jurizarea a fost facuta in cadrul unei intalniri comune a membrilor juriului, prin notare individuala secreta, corectitudinea calcularii de catre IAB a rezultatelor fiind observata de PwC.

IAB MIXX Awards a avut loc in cadrul RoNewMedia 2012. Gala gazduita de Andi Moisescu a fost urmata de Think Digital Interactive Party, in The Silver Church Club.

Lista completa a finalistilor primei editii a IAB MIXX Awards Romania:

1.    Brand Awareness & Positioning
a.    28 days without Myths – Ileo Marketing Interactiv – client: P&G
b.    Tuborg Party Manager – Kinecto – client: Tuborg
c.    Pilot Frixion – Back To School – The Geeks – client: Dacris/Pilot Frixion
2.    Direct Response & Lead Generation
a.    Doncafe – Coffee Taster – The Geeks – client: Strauss Romania – Doncafe
b.    Opel Antara – Drive in Romania – CARAT – client: Opel Romania & Nokia Romania
c.    Ford Focus – Digital & Social Media Case – Wunderman  – client: Ford
3.    Best Brand/ Product Launch
a.    Avon Voices – Kinecto – client: Avon Cosmetics
b.    Nefiltrat vs Fresh – Ileo Marketing Interactiv – client: Bergenbier
c.    Meet the indestructible – The Practice – client: Varta
4.    Experimental & Innovative campaign
a.    Samsung Galaxy Tab – Starcom – client: Samsung
b.    Write on the Sky – Senior Interactive – client: Orange
c.    Groupama – The Risk Test – The geeks – client Groupama Asigurari
5.    Cross Media Integration:
a.    Acces la viata _ Doctore esti un erou – Optimedia – client: Petrom
b.    Opel Movano. Redefining the print ads – Carat – client: Opel Romania
c.    Romanians are smart – BV McCann Erickson & Standout – client: ROM

6.    Branded Content, blogging Campaigns & PR campaigns
a.    Rediscover Romania – ileo Marketing Interactiv – client: OMV Petrom
b.    Romanians are smart – BV McCann Erickson & Standout – client: ROM
c.    Transparency is Gold – The Practice – client: Rosia Montana Gold Corporation
7.    Mobile App
a.    Prinde Oaia – Senior Interactive – client: Anim’est
b.    Rediscover Romania – ileo Marketing Interactiv – client: OMV Petrom
c.    Orange Treasure Hunt – Hyperactive – client: Orange
8.    Rich Media Display
a.     Pilot Frixion – Back to school – The Geeks – client: Dacris/Pilot Frixion
b.    The Invasion, TUC – Cohn & Jansen JWT – client: Kraft foods/TUC
c.    Preroll – TV Offer Click shop –  Interactions – client: Clickshop
9.    Best Social Media App
a.    Alunga-i cu Orbit! – Senior interactive – client: Orbit
b.    Doncafe – Love Expression on Valentine’s Day
c.    Doncafe – Horoscope Over a Cup of Coffee – The Geeks – client: Strauss Romania – Doncafe

10.    Best Digital MIXX
a.    Groupama – The risk Test – The geeks – client Groupama Asigurari
b.    Romanians are smart – BV McCann Erickson – client: ROM
c.    Tuborg Party Manager –  Kinecto – client: Tuborg

Despre IAB MIXX Awards

IAB MIXX Awards este o competitie internationala care onoreaza creativitatea, talentul si strategia, impingand si mai departe standardele in publicitatea interactiva. Competitia isi propune sa evalueze toate aspectele cheie ale marketingului online, incluzand strategie, dezvoltarea creativa sie xecutia, plasamentul media si integrarea, eficienta si ROI-ul. MIXX Awards este un festival prezent in mai multe tari ale lumii (SUA, Belgia, Tucia, Polonia,etc).

*Photo Credits: Adrian Holerga