IAB MIXX Awards este concursul adresat 100% campaniilor digitale, care premiaza excelenta si calitatea campaniilor digitale locale, la standarde internationale. Derulat in mai multe tari, sub licenta si criterii dezvoltate la nivel international de catre IAB US, IAB MIXX Awards este unul dintre cele mai prestigioase si recunoscute trofee adresate mediului digital.
In Romania, IAB MIXX Awards se desfasoara incepand cu anul 2012 – ajungand anul acesta la a 5a editie. Castigatorii IAB MIXX Awards se pot inscrie si sunt recomandati pentru participarea la concursurile internationale MIXX Awards Europe si IAB MIXX Awards US. De asemenea, vor fi inclusi in mod gratuit in MIXX Awards Hall of Fame Europe – o lista a tuturor castigatorilor din tarile Europene, lista promovata si certificata de IAB Europe.
IAB MIXX Awards 2016 asteapta inscrierile celor mai bune, creative si eficiente campanii in perioada 15 aprilie – 15 mai, in una din cele 11 categorii de concurs:
Best Brand Campaign – Any campaign with the primary objective of driving awareness of a brand or brand attributes through digital channels; including any campaign with the primary objective of introducing a new brand, product or service into the marketplace. Line extensions are not considered as a „new product”. Campaigns with 100% digital approach will get a special attention from the jury.
Best Performance Campaign – Any campaign with the primary objective of driving direct response, such as promotions, sales, conversions or trials and generating prospective customers by gathering information from prospects or current customers in order to qualify and score the opportunity for future follow up. Any campaign with the primary objective of generating leads no matter the digital channel used (eg; mobile only). Also, SEM – Search marketing campaigns, any campaign featuring exemplary search marketing tactics. Detailed results presented in the submission form get maximum of points from the jury.
Best Native Advertising Campaign/Project – Online content on websites & platforms, business entertainment or information content in order to establish a close relationship with customers. To submitt in this category, a campaign must create original, entertaining, or informational content which connects to the core attributes of a brand. The work in this category is unique content that could only be created by the brand or on behalf of the brand. Any advertising that’s assimilated into the design of a page and/or consistent with a PC or mobile platform behavior.
Best Mobile Branded App – Any mobile app that was created as part of an integrated mobile marketing strategy to either provide information, entertainment, productivity or utility as part of the customer experience. Mobile media referring exclusively to the branded apps – build specifically for mobile environment to provide an exceptional user experience around a brand or product. This category is dedicated exclusively to developing agencies and brands or products, not for publishers!
Best Mobile Campaign – Mobile media including in-app advertising, mobile display, text messaging and mobile video adv with the purpose of creating consumer-centric brand experiences that engage users through mobile devices. Any mobile-web destination or microsite built specifically for mobile environment to provide an exceptional engagement through mobile devices (most creative, innovative and engaging design of a mobile/tablet website). Any custom, rich media or non-standard mobile display ad (please provide examples) that allows users to interact through mobile with the content in a rich media environment, incorporating dynamic motion, video, and/or audio. Campaigns with over 50% of the budget allocated to mobile media. For this category, creativity will bring extra points in the judging process.
Best Video Campaign – Awards the most creative, innovative and engaging video (as part of a campaign). Also, campaigns designed to enable consumers to interact with or control an experience of sight, sound, and motion. Winning work in this category should take video beyond watching and sharing to incorporate interactive elements. Supplying proof of interactivity and engagement will bring extra points in the evaluation process.
Best Content Marketing Project – Campaigns and programs that create original brand-related or branded content and use it to maximize the favourable engagement of internet users, creating interactive brand experience through local and/or international media channels and platforms (websites, social networks, blogs, social sharing websites) in order to achieve set brand objectives. Both B2B and B2C content marketing campaigns and programs can be submitted.
Best Digital PR Campaign – Digital PR campaigns rolled out with the free involvement of media, journalists and bloggers(not compensated with money or free products/services). The campaigns in this category can include owned and earned media but not paid media; PR actions rolled out within the digital environment or using online PR tools in order to achieve set objectives.
Best Social Media Campaign – Awards innovative use of social/community, best use of blogger/influencer/celebrity, the most engaging social media campaign (as part of a campaign – short term), the best conversation management approach (by an advertiser using social media – long term), best use of social data, digital application – on the whole – the best use of social media as a platform. Campaigns that generated favourable engagement of internet users, creating interactive brand experience through local and/or international social media channels and platforms & (social networks, blogs, social sharing websites) in order to achieve set brand objectives. The campaigns in this category can include paid media/paid sponsorship
Best Interactive Experience – Banners, buttons, rich media such as transitionals, rising stars, page take-overs, tear-backs and other innovative forms of display advertising. Any IAB Rising Star Display Ad Unit that allows users to interact with the content in a rich media environment, incorporating dynamic motion, video, and/or audio, without generating intrusiveness or disruption. .Entrants must name unit in entry form. (E.g. Billboard, Filmstrip, Portrait, Pushdown, Sidekick, Slider or other)
Most Experimental And Innovative Campaign – Campaign featuring unconventional, new or groundbreaking techniques to market a service or product. This category focuses on high level of creativity, not necessarily results. We expect to see here breathtaking campaigns rolled out online, with a highlight of the „WOW Effect!”. Please provide as many examples as you can of how the campaign work.
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