In urma procesului de jurizare, va prezentam lista scurta a campaniilor inscrise la cea de-a 7a editie a concursului international IAB MIXX Awards Romania. Ordinea enumerarii campaniilor este aleatoare. Pentru a putea fi mentionata pe shortlist, o campanie trebui sa fi obtinut peste 65 de puncte, conform regulamentului.
Castigatorii vor fi anuntati si premiati in cadrul GALEI IAB MIXX Awards, ce va avea loc pe 16 noiembrie, la Beans And Dots, incepand cu ora 17.30.
BEST BRAND CAMPAIGN:
Felicitari! Au castigat! – Agentie: First Content Studio; Client: Delaco;
Manifesto .calif – Agentie: Mainstage; Client: Calif;
The Otter Shoes – Agentie: The Good Company; Client: Otter
BEST PERFORMANCE CAMPAIGN:
Ikea Kitchen – Agentie: Mediacom; Client: IKEA
Product launch Samsung Galaxy S9|S9+ – Agentie: Starcom; Client: Samsung Electronics Romania
Orange Love – Agentie: Data Revolt Agency; Client: Orange Romania
BEST NATIVE ADVERTISING CAMPAIGN/PROJECT:
HBO GO Westworld Season 2 – Agentie: Mediacom; Client: HBO
Sandwich and off you go – Agentie: Ringier Romania; Client: Hochland
„Drumul Taberelor” Game – Agentie: Mind Treat Studios; Client: Drumul Taberelor Shopping Center
BEST VIDEO CAMPAIGN:
The 2 Million + Department. A 24 hours Facebook Live Celebration – Agentie: Jazz Communication; Client: LIDL Romania
SUPER TOP – Glet Rich or Die Tryin’ – Agentie: Friends TBWA; Client: Saint-Gobain Rigips Romania
Time together – 8ffline March – Agentie: Jazz Communication; Client: AVON
BEST CONTENT MARKETING PROJECT:
#upgrade2SUPER – Agentie: Lion Communications; Client: SAMSUNG Romania
Felicitari! Au castigat! – Agentie: First Content Studio; Client: Delaco
The 2 Million + Department. A 24 hours Facebook Live Celebration – Agentie: Jazz Communication; Client: LIDL Romania
BEST DIGITAL PR CAMPAIGN
#SuntSuperDonator – Agentie: 909 Agency; Client: Hospice Casa Speranței
Cronicari digitali – Agentie: Zaga Brand; Client: Institutul National al Patrimoniului
Time together – 8ffline March – Agentie: Jazz Communication; Client: AVON
BEST SOCIAL MEDIA CAMPAIGN:
Samsung Live Museum: Agentie: Centrade Integrated; Client: Samsung Romania
The 2 Million + Department. A 24 hours Facebook Live Celebration – Agentie: Jazz Communication; Client: LIDL Romania
Put Yourself in Their Eyes! – Agentie: Kinecto International; Client: Climb Again
BEST INTERACTIVE EXPERIENCE
H.ELL Cyber Cursed – Agentie: Kinecto International; Client: Bitdefender
Cornetto mini-game: Agentie: Mindshare; Client: Unilever
MOST EXPERIMENTAL & INNOVATIVE
Uncut – Agentie: Kinecto International; Client: Greenpeace
Samsung Live Museum: Agentie: Centrade Integrated; Client: Samsung Romania
Colonization by Orange – Agentie: MullenLowe Profero; Client: Orange Romania
BEST MOBILE CAMPAIGN
Cornetto mini-game: Agentie: Mindshare; Client: Unilever
THE NEVERMADE CAMPAIGNS
Bravest Man in Romania – Wavemaker
Save Ardealul from Black Friday – Wavemaker
Castigatorii vor fi anuntati si premiati in cadrul GALEI IAB MIXX Awards, ce va avea loc pe 16 noiembrie, la Beans And Dots, incepand cu ora 17.30. Decernarea premiilor va fi precedata de cateva prezentari si discursuri sustinute de invitati de calibru din Romania & international: Alain Heureux (Serial Digital Entrepreneur, Fostering Innovation, Creativity and Entrepreneurship in Europe), Andreea Georgescu (Senior digital advisor & Screenwriter comedy tv series Triplusec, PRO TV at Frame), Jean Marc Laforge ( Chief Creative Officer at Geometry Paris & President of MIXX Awards Romania Jury 2018) and Ada Teslaru (Consultant at BBDO Group Romania).
IAB MIXX Awards este unicul festival internațional exclusiv de digital din România, ajuns în acest an la cea de-a 7-a ediție. Campaniile înscrise sunt jurizate după criterii internaționale, în mai multe etape, de către un juriu specializat format atât din profesioniști locali cât și din afara țării.
Inregistrarea pentru participarea la Gala se poate face aici: https://www.eventora.com/en/Events/gala-iab-mixx-awards-2018
Anul acesta evenimentul IAB MIXX Awards este sustinut de Beck’s, Staropramen, mPlatform, Samsung, Renault Romania si organizat alaturi de partnerii nostri: Tchibo, Crama Averesti, Aqua Carpatica, Stalinskaya, Mercury360 si cu implicarea creativa a V8Interactive.
Comentarii recente