In urma procesului de jurizare, va prezentam lista scurta a campaniilor inscrise la cea de-a 7a editie a concursului international IAB MIXX Awards Romania.  Ordinea enumerarii campaniilor este aleatoare. Pentru a putea fi mentionata pe shortlist, o campanie trebui sa fi obtinut peste 65 de puncte, conform regulamentului.

Castigatorii vor fi anuntati si premiati in cadrul GALEI IAB MIXX Awards, ce va avea loc pe 16 noiembrie, la Beans And Dots, incepand cu ora 17.30.

BEST BRAND CAMPAIGN:

Felicitari! Au castigat! – Agentie: First Content Studio; Client: Delaco;

Manifesto .calif – Agentie: Mainstage; Client: Calif;

The Otter Shoes – Agentie: The Good Company; Client: Otter

BEST PERFORMANCE CAMPAIGN:

Ikea Kitchen – Agentie: Mediacom; Client: IKEA

Product launch Samsung Galaxy S9|S9+ – Agentie: Starcom; Client: Samsung Electronics Romania

Orange Love – Agentie: Data Revolt Agency; Client: Orange Romania

BEST NATIVE ADVERTISING CAMPAIGN/PROJECT:  

HBO GO Westworld Season 2 – Agentie: Mediacom; Client: HBO

Sandwich and off you go – Agentie: Ringier Romania; Client: Hochland

„Drumul Taberelor” Game – Agentie: Mind Treat Studios; Client: Drumul Taberelor Shopping Center

BEST VIDEO CAMPAIGN:

The 2 Million + Department. A 24 hours Facebook Live Celebration – Agentie: Jazz Communication; Client: LIDL Romania

SUPER TOP – Glet Rich or Die Tryin’ – Agentie: Friends TBWA; Client: Saint-Gobain Rigips Romania

Time together – 8ffline March – Agentie: Jazz Communication; Client: AVON

BEST CONTENT MARKETING PROJECT:

#upgrade2SUPER – Agentie: Lion Communications; Client: SAMSUNG Romania

Felicitari! Au castigat! – Agentie: First Content Studio; Client: Delaco

The 2 Million + Department. A 24 hours Facebook Live Celebration – Agentie: Jazz Communication; Client: LIDL Romania

BEST DIGITAL PR CAMPAIGN

#SuntSuperDonator – Agentie: 909 Agency; Client: Hospice Casa Speranței

Cronicari digitali – Agentie: Zaga Brand; Client: Institutul National al Patrimoniului

Time together – 8ffline March – Agentie: Jazz Communication; Client: AVON

BEST SOCIAL MEDIA CAMPAIGN:

Samsung Live Museum: Agentie: Centrade Integrated; Client: Samsung Romania

The 2 Million + Department. A 24 hours Facebook Live Celebration – Agentie: Jazz Communication; Client: LIDL Romania

Put Yourself in Their Eyes! – Agentie: Kinecto International; Client: Climb Again

BEST INTERACTIVE EXPERIENCE

H.ELL Cyber Cursed – Agentie: Kinecto International; Client: Bitdefender

Cornetto mini-game: Agentie: Mindshare; Client: Unilever

MOST EXPERIMENTAL & INNOVATIVE

Uncut – Agentie: Kinecto International; Client: Greenpeace

Samsung Live Museum: Agentie: Centrade Integrated; Client: Samsung Romania

Colonization by Orange – Agentie: MullenLowe Profero; Client: Orange Romania

BEST MOBILE CAMPAIGN  

Cornetto mini-game: Agentie: Mindshare; Client: Unilever

THE NEVERMADE CAMPAIGNS

Bravest Man in Romania  – Wavemaker

Save Ardealul from Black Friday – Wavemaker

Castigatorii vor fi anuntati si premiati in cadrul GALEI IAB MIXX Awards, ce va avea loc pe 16 noiembrie, la Beans And Dots, incepand cu ora 17.30. Decernarea premiilor va fi precedata de cateva prezentari si discursuri sustinute de invitati de calibru din Romania & international: Alain Heureux (Serial Digital Entrepreneur, Fostering Innovation, Creativity and Entrepreneurship in Europe), Andreea Georgescu (Senior digital advisor & Screenwriter comedy tv series Triplusec, PRO TV at Frame), Jean Marc Laforge ( Chief Creative Officer at Geometry Paris & President of MIXX Awards Romania Jury 2018) and Ada Teslaru (Consultant at BBDO Group Romania).

IAB MIXX Awards este unicul festival internațional exclusiv de digital din România, ajuns în acest an la cea de-a 7-a ediție. Campaniile înscrise sunt jurizate după criterii internaționale, în mai multe etape, de către un juriu specializat format atât din profesioniști locali cât și din afara țării.

Inregistrarea pentru participarea la Gala se poate face aici: https://www.eventora.com/en/Events/gala-iab-mixx-awards-2018

Anul acesta evenimentul IAB MIXX Awards este sustinut de Beck’s, Staropramen, mPlatform, Samsung, Renault Romania si organizat alaturi de partnerii nostri: Tchibo, Crama Averesti, Aqua Carpatica, Stalinskaya, Mercury360 si cu implicarea creativa a V8Interactive.

 

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